{"id":2021,"date":"2018-07-25T21:15:38","date_gmt":"2018-07-25T21:15:38","guid":{"rendered":"https:\/\/orfeudigital.com.br\/dir\/?p=2021"},"modified":"2018-07-30T01:43:36","modified_gmt":"2018-07-30T01:43:36","slug":"o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica","status":"publish","type":"post","link":"https:\/\/orfeudigital.com.br\/dir\/blog\/2018\/07\/25\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\/","title":{"rendered":"O que o marketing digital pode fazer por sua carreira na m\u00fasica"},"content":{"rendered":"<figure id=\"attachment_1955\" aria-describedby=\"caption-attachment-1955\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1955 size-medium\" src=\"https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR-300x300.png\" alt=\"Orfeu Digital - Logo\" width=\"300\" height=\"300\" srcset=\"https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR-300x300.png 300w, https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR-150x150.png 150w, https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR-100x100.png 100w, https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR.png 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1955\" class=\"wp-caption-text\">Orfeu Digital &#8211; Ag\u00eancia de conte\u00fado e Marketing Digital<\/figcaption><\/figure>\n<p>Neste ano de 2018, resolvi reunir algumas compet\u00eancias adquiridas com a experi\u00eancia profissional e mudar um pouco o rumo das coisas. Trabalho em reda\u00e7\u00e3o desde 2001 (web-r\u00e1dio, r\u00e1dio, sites, portais e revistas), quase sempre com algum envolvimento com a m\u00fasica \u2013 se n\u00e3o entrevistando artistas, produzindo conte\u00fado nos mais diversos formatos.<\/p>\n<p><!--more--><br \/>\nSabemos que a m\u00eddia tradicional est\u00e1 com um espa\u00e7o muito reduzido para falar sobre m\u00fasica de uma maneira abrangente. Hoje, p\u00e1ginas de Facebook sobre m\u00fasica brasileira, por exemplo, tem mais alcance e relev\u00e2ncia do que ve\u00edculos mais tradicionais. O campo digital tem demanda e necessidade de um conte\u00fado mais apurado, at\u00e9 por parte das p\u00e1ginas dos pr\u00f3prios artistas. Se um artista n\u00e3o traz informa\u00e7\u00f5es fundamentais nos seus perfis online, tem menos potencial de aparecer do que outros que tem suas p\u00e1ginas mais munidas de conte\u00fado.<\/p>\n<p>Assim surgiu a <strong>ORFEU DIGITAL<\/strong>, ag\u00eancia que aplica conceitos de marketing digital \u00e0 carreira na m\u00fasica. A ideia \u00e9 trabalhar com conte\u00fado de uma maneira amig\u00e1vel para que o alcance do artista aumente sem a necessidade de grandes investimentos em m\u00eddia. O trabalho inclui cria\u00e7\u00e3o e curadoria de conte\u00fado para publica\u00e7\u00e3o em uma periodicidade que fa\u00e7a os perfis, organicamente, alcan\u00e7ar mais pessoas do que o normal. Al\u00e9m disso, existe a possibilidade tamb\u00e9m da atua\u00e7\u00e3o como um RP digital, ou seja, a apresenta\u00e7\u00e3o do trabalho do artista para gerenciadores de p\u00e1ginas, perfis e influenciadores que possam falar sobre ele e ajudar a aumentar esse alcance.<\/p>\n<p>O jornalismo cultural se adapta aos novos tempos ao inv\u00e9s de morrer, como muitos defendem. O conte\u00fado nunca foi t\u00e3o importante para um artista. E se h\u00e1 menos espa\u00e7o para publica\u00e7\u00e3o, fa\u00e7amos n\u00f3s mesmos. \ud83d\ude42<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/o-que-orfeu-digital-pode-fazer-por-sua-carreira-na-m%C3%BAsica-lauro\/\" target=\"_blank\" rel=\"noopener\">Leia meu artigo no LinkedIn<\/a>, onde eu tamb\u00e9m digo o que o marketing digital N\u00c3O PODE fazer por sua carreira &#8211; \u00e9 importante destacar que esse trabalho \u00e9 uma ferramenta importante, mas n\u00e3o resolve todos os problemas.<\/p>\n<p><a href=\"https:\/\/orfeudigital.com.br\/dir\/blog\/2018\/07\/30\/o-que-e-orfeu-digital\/\" target=\"_blank\" rel=\"noopener\">Veja tamb\u00e9m nosso v\u00eddeo de boas vindas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste ano de 2018, resolvi reunir algumas compet\u00eancias adquiridas com a experi\u00eancia profissional e mudar um pouco o rumo das coisas. Trabalho em reda\u00e7\u00e3o desde 2001 (web-r\u00e1dio, r\u00e1dio, sites, portais e revistas), quase sempre com algum envolvimento com a m\u00fasica \u2013 se n\u00e3o entrevistando artistas, produzindo conte\u00fado nos mais diversos formatos.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[90,88,91,87,89],"class_list":["post-2021","post","type-post","status-publish","format-standard","hentry","category-trampos","tag-carreira","tag-conteudo","tag-estrategia","tag-marketing-digital","tag-musica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que o marketing digital pode fazer por sua carreira na m\u00fasica - Orfeu Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orfeudigital.com.br\/dir\/blog\/2018\/07\/25\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que o marketing digital pode fazer por sua carreira na m\u00fasica - Orfeu Digital\" \/>\n<meta property=\"og:description\" content=\"Neste ano de 2018, resolvi reunir algumas compet\u00eancias adquiridas com a experi\u00eancia profissional e mudar um pouco o rumo das coisas. Trabalho em reda\u00e7\u00e3o desde 2001 (web-r\u00e1dio, r\u00e1dio, sites, portais e revistas), quase sempre com algum envolvimento com a m\u00fasica \u2013 se n\u00e3o entrevistando artistas, produzindo conte\u00fado nos mais diversos formatos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orfeudigital.com.br\/dir\/blog\/2018\/07\/25\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\/\" \/>\n<meta property=\"og:site_name\" content=\"Orfeu Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/orfeudigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-25T21:15:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-30T01:43:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orfeudigital.com.br\/dir\/wp-content\/uploads\/2018\/07\/ORFEU_AVATAR_MR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Orfeu Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orfeu Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/\"},\"author\":{\"name\":\"Orfeu Digital\",\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/#\\\/schema\\\/person\\\/3960b57310775db759597507381fcc2e\"},\"headline\":\"O que o marketing digital pode fazer por sua carreira na m\u00fasica\",\"datePublished\":\"2018-07-25T21:15:38+00:00\",\"dateModified\":\"2018-07-30T01:43:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/\"},\"wordCount\":391,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/ORFEU_AVATAR_MR-300x300.png\",\"keywords\":[\"carreira\",\"conte\u00fado\",\"estrat\u00e9gia\",\"marketing digital\",\"m\u00fasica\"],\"articleSection\":[\"trampos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/\",\"url\":\"https:\\\/\\\/orfeudigital.com.br\\\/dir\\\/blog\\\/2018\\\/07\\\/25\\\/o-que-o-marketing-digital-pode-fazer-por-sua-carreira-na-musica\\\/\",\"name\":\"O que o marketing digital pode fazer por sua carreira na m\u00fasica - 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